Wednesday, June 8, 2011

Day 3: Manhattan

Today. Was. Hot.

And that's all I can say. It wasn't a great event. It was a rough, long day.

Things began with a lot of promise. We thought several VIPs would attend. And then the temperature hit 98 and the City seemed to be anything but a gym. A frying pan? Sure! But a gym? I don't think so.

We did still manage to have some kids moving around, people playing with hula hoops and some yoga taught. But it was not a smooth afternoon, and the event seemed to go on forever.

They can't all be winners, right?

Tuesday, June 7, 2011

Day 2: Staten Island

Day 2 of Make NYC Your Gym week - Staten Island.

The event didn't go as smoothly as we would have liked. Fewer people participated than planned, and the energy was -- calmer than yesterday. But it was still lovely. At one point, the fitness instructor had us doing "stars," where we hand to start in a squat with our hands touching our ankles, then jump up, throw our arms in the air, and return to a squat. Since we were facing the southern tip of Manhattan, it felt like we were saying a prayer of thanksgiving to the City we were serving. Pretty amazing.

Press coverage today included:
  1. This
  2. This
  3. This

Monday, June 6, 2011


Today. Was. Amazing.

The launch of the "Make NYC Your Gym" campaign was absolutely thrilling! We had a great turnout, with hundreds of New Yorkers zumba-ing in Madison Square Park. I couldn't believe our luck with the weather - sunshine, heat but no humidity. I noticed our commissioner smile as soon as he walked into park. A class of 3-year olds danced for a while too. It was great.

For evidence: click here.

Sunday, June 5, 2011

Make NYC Your Gym

Start with a Zumba flash mob - 11:30, Madison Square Park. Be there at 11 to see the press conference!

The Beginning

Today, it all begins. The months and months of hard work culminate in this upcoming week. We are launching "Make NYC Your Gym." In order to celebrate, we have organized 7-days of free fitness programs in all 5 boroughs. The mayor (the MAYOR of NYC!!!) talked about the project today. Amazing.

I'll try to keep up with blog posts this week, because I need to make sure I remember as much as I can. I'm a little worried that this is the climax of my entire professional career. Will I ever get to hear the Mayor of NYC say words that I helped craft again? Will I ever get to promote something so genuinely good for New York again? I sure hope so.

But just in case, I have to remember this week.

Wednesday, June 1, 2011


Today is June 1.

On June 6th, the campaign I have been working on for almost a year launches. On June 11th, my second job ends. On June 12th, my campaign ends.

And on June 18th, Alice, Michael and I are on vacation.

I love June already.